Qoolife, Qoo10’s very own supermarket, was established in 2012. We recognized a gap in the market for a one-stop shop to get all your daily necessities online.

Today, we offer more than a thousand SKUs with same day delivery. Qoolife offers a wide array of products: Baby and maternity, Home and Living, Food and beverages, Beauty and skincare. We work hard with our partners to offer household goods at the best discounts, bringing you the best value with your purchase.

Dumex is a trusted by generations and a brand used in hospitals. With milk from Europe & New Zealand, Dumex has a wide range of products to cater to the needs of all babies, and is specially tailored for every stage of growth.

Dumex Mamil Gold® Dumex believes that your little one is one with nature, that’s why the New & Refreshing Mamil Gold formula only uses naturally-sourced ingredients. The best things in life are found in the natural foods that we eat and the healthy habits we cultivate from our young. Dumex wants to help you and your little one be your best selves with their treasure trove of parenting resources: from natural eating tips to the biggest no-nos for your little one.

Dumex Dugro® Milk ingredients sourced in Australia & New Zealand, Dugro is used by hospitals and is a HPB Healthier Choice milk. With more DHA, prebiotics and recommended vitamins & minerals, Dugro contains so much more goodness.

NAN OPTIPRO Growing up milk, our breakthrough formulation, with Immunity Guardians+ and highest level of 2’-FL^. It is a scientifically advanced age-adapted formula for every child. Together with BIDIFUS BL Probiotics as well as Optimized gentle proteins, to build the right foundation for your child’s growth and nourish their every possible. + Immunity Guardians: Iron & Vitamins A, B12, C & Folic Acid contribute to the normal function of the immune system.^ Compared among infant milk formula brands in Singapore, according to declared value per 100g of powder.

Milk Formula
Parents often find a need to stock up on milk formulas while trying to ensure they get fresh stocks with a far expiry date. By supporting our Wisfarm, parents can ensure that they have a steady replenishing of milk formula without painstakingly searching for the best deal during mega campaigns. They also secure their supply of factory-fresh milk formula with the farthest expiry date.

WisFarm Sales Target (Project Period):
USD $120,000.
(Based on 100% achievement of target Q*coin)

With the budget secured:
1. We will be able to bring in a bigger batches to decrease the unit price.
2.We will be able to offer it at even lower prices to reward all our customers.

WisFarm budget will be used only for purchasing products, delivery and warehouse costs.

Wisfarm project may end earlier than expected if goal is attained before deadline.

WisFarm budget will be used only for purchasing products, delivery and warehouse costs.

WisFarm Project can be terminated early upon achieving 100% of the target reward to supporters.